Ruby Elephant Temple Choker
Gold · 22K · Confirmed at billing
Price on request
BIS hallmark · HUID
BIS Hallmark + HUID
Purity struck on every piece
In-House Workshop
Made upstairs, not bought in
Transparent Pricing
Net weight, stones and making, itemised
Lifetime Service
Cleaning, polish and re-sizing
The House
Five ways in
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01–03 / 05
Signature · Bridal
The set she will pass on
A bridal commission begins six to ten weeks before the date. We draw it with you, agree the weight and the stones in writing, and make every part of it upstairs from the counter.
Curated for you
In the case this week
Three-Row Tassel Set
Diamond · 18K · Confirmed at billing
Price on request
Certified stones · BIS gold
Jadau Emerald & Ruby Set
Gold · 22K · Confirmed at billing
Price on request
BIS hallmark · HUID
Antique Peacock Kada
Gold · 22K · Confirmed at billing
Price on request
BIS hallmark · HUID
Find Your Piece
Three answers, and we'll find a tray together
Or tell us in your own words
One line is enough — the occasion, who it is for, and roughly what you want to spend.
01 · The occasion
02 · Preference
03 · Budget
Selected for your bridal, gold, ₹1.5 L — ₹5 L
3 pieces · nothing saved yet
Gold · 22K · Confirmed at billing
Price on request
Chosen because layered construction gives the depth of three necklaces in one clasp.
Gold · 22K · Confirmed at billing
Price on request
Chosen because the coin motif is the oldest pattern our workshop still makes.
Gold · 22K · Confirmed at billing
Price on request
Chosen because the crescents sit flat against the collarbone, so the weight is easier than it looks.
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Festival Season
Planned backwards from the day it is worn
Every celebration has its own rhythm. From Karva Chauth to Lohri, we plan each commission backwards from the day it will be worn — leaving the right time for design, setting and finish.
Karva ChauthDhanterasWeddingsLohriToday
Now at the benchRakhi pieces are available from the case. Karva Chauth commissions are now open.See what is ready →
Karva Chauth
29 October 2026
Closing soon
Bangle sets, mangalsutra remakes and meaningful pieces chosen for the occasion.
Commission by 20 September
Closing soon — enquire →Dhanteras & Diwali
6 — 8 November 2026
Commissions open
Silver coins, thali sets, gold chains and everyday pieces selected for gifting and new beginnings.
Reserve by 1 October
Plan this occasion →Wedding Season
November — February
Commissions open
Bridal sets, matched kadas, family jewellery and a piece chosen especially for the groom.
Begin 8 — 12 weeks before the wedding
Plan this occasion →Lohri
13 January 2027
Commissions open
Light gold for the child, silver for the home and gifts marking a family's first Lohri.
Reserve by 5 December
Plan this occasion →Plan Your Commission
Status updated 19 August 2026 · festival dates follow the panchang, so confirm yours with us.
Transparency
Everything on your bill, explained
A real bill for a diamond-and-gold necklace. Tap any line.
INDIAN JEWELSTAX INVOICE · SAMPLE
BIS hallmark and HUID struck on the piece. Diamond certificate issued separately.
Line 01
Net weight, not gross
You pay for metal by net weight — the gold alone, with stone and finding weight taken out. Gross weight is printed too, so the two can be compared.
Weighed in front of you on a calibrated scale.
1969 — Today
Four generations, one counter
1969
Founder
Late Lala Jiwa Ram Chopra Ji
Opened the shop on a single principle: weigh it in front of the customer, every time.
Second generation
1980s onward
Sh. Joginder Pal Chopra Ji
Built the karigar bench in-house, so finishing stopped depending on outside workshops.
Third generation
2000s onward
Sh. Munish Chopra Ji
Took the house beyond Jalandhar, serving families who had moved abroad but still bought here.
Fourth generation
Today
Rivan Chopra
Joins the business, bringing certified diamond sourcing and the counter online.
CONFIRM DATES BEFORE PUBLISHING — I have used 1969 for the founding and left the later years approximate
Client Stories
They made my mother's necklace again from one photograph, and it came out closer than we hoped.
The weight was exactly as quoted and the finishing was clean. That is rarer than it should be.
Four generations of my family have bought here. That says more than anything I could write.
PLACEHOLDER STORIES — send me three real ones (name, city, what they bought)
On Instagram
Latest from the counter
COVERS ARE STAND-INS — send me the 4 reel links and I will point these at the real posts, not stock
Private Viewing
Come and try the pieces on
Tell us the occasion and we set a tray aside before you arrive. One family, one counter, since 1969.
WhereIndian Jewels, Lal Bazar, Jalandhar, Punjab 144001WhenOpen all days, 11:00 — 20:00Call+91 97790 98000