Jalandhar · Since 1969
Four generations. One promise, kept.
From a single counter in Lal Bazar to families across four continents, Indian Jewels has grown through craftsmanship, relationships and one family’s commitment to getting every piece right.
Jewellery is not simply something you wear. It is something you preserve, celebrate and pass on.
A house built one relationship at a time.
Indian Jewels began in 1969, when Late Lala Jiwa Ram Chopra Ji opened the house on a simple principle: weigh every piece in front of the customer, every time.
Each generation expanded what the house could do, while keeping craftsmanship, transparency and the relationship at the counter personal.
Lal Bazar · Jalandhar · Established 1969
1969 — Today
Four Generations. One Legacy.
1969
The first counter
Late Lala Jiwa Ram Chopra Ji
Opened the house on a simple principle: weigh every piece in front of the customer, every time.
1970s
The bench comes in-house
Sh. Joginder Pal Chopra Ji
Brought the karigar bench within the house, keeping craftsmanship and finishing closer to the family counter.
1990s
Beyond Jalandhar
Sh. Munish Chopra Ji
Carried Indian Jewels beyond Jalandhar while keeping returning families connected to the same counter.
Today
The fourth generation
Rivan Chopra
Brings certified diamond sourcing and the Indian Jewels counter online.
Worldwide
From Jalandhar to the World
Pieces from this counter now sit in wardrobes across four continents. Much of that journey began with one family recommending another.
Gulf Region
Sets shipped ahead of weddings in Dubai and Sharjah, most on a cousin's recommendation.
USA & Canada
Photographs and measurements over WhatsApp at odd hours, then a fitting when the family lands in Jalandhar for the wedding.
Germany, Scotland & Europe
Lighter daily gold and diamond studs, packed for travel and duty paperwork.
Australia & across India
Remakes of old family pieces, sent back heavier than they arrived.
The Next Chapter
Some legacies are inherited. Others begin with you.
Discover a piece to carry forward, or meet the family behind the counter for a private viewing.